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This web page dirtclerk.com states the following, "Protect your shirt from that aggravating ring-around-the-collar embarrassment." Our analyzers saw that the webpage also said " While standing in my clothing store back in March of 2005, I was confronted by a customer that asked me if there was any way to prevent his shirts from being ruined by ring-around-the-collar." The Website also said " Short of telling him the same old story of cleaners and chemicals, I. While standing in my clothing store back in March of 2005, I was confronted by a customer that as." The website's header had Dirt Clerk collar protector as the most important optimized keyword. It is followed by end ring around the collar, collar protector, and shirt protector which isn't as highly ranked as Dirt Clerk collar protector. The next words dirtclerk.com used was stain protector. stain guard was included but might not be viewed by web crawlers.